If you’ve ever sat staring at your phone wondering what to post next, this guide is for you. Here’s a practical, no-fuss 30-day plan of social media content ideas designed to help you stay consistent, look professional, and attract new work.
Topics covered:
- Why social media matters for trade businesses
- How often you should post
- What makes a good trade business post
- A 30-day social media content plan
- Tips to stay consistent without wasting hours
- Where to get help if you need it
Why social media matters for trade businesses
You don’t need to become an influencer. But if you’re running a business, people will check your social media. It’s often the first thing they look at when deciding whether to call you. A tidy, up-to-date page gives potential customers confidence and keeps you visible in a competitive market.
Social media also helps with word-of-mouth referrals. If a customer tags you in a post or shares your work, their friends and family are more likely to see what you do and get in touch.
How often should you post
We’d suggest aiming for 2 to 3 times a week. You don’t need to post daily, but consistency matters. Posting regularly keeps your business visible and gives people a reason to follow you.
If you can plan ahead and schedule your posts in batches, it’s easier to stay on track without it eating into your working day.
What makes a good post
The best posts are the ones that show people who you are, what you do, and why they should trust you. You don’t need to write long paragraphs or be overly polished. Photos, videos, before-and-afters, or a quick update from a job site all work well. The days of over edited videos or photos are long gone, people want to see the authentic you.
Strong posts usually do at least one of the following:
- Show the quality of your work
- Build trust and personality
- Educate or offer useful advice
- Start a conversation
- Encourage enquiries or shares
30-day social media content plan
Here’s a ready-made 30-day plan to keep your feed active and relevant. You can mix and match the order, adapt for your trade, or repeat it month after month with different content.
Day 1 – Before and after photos of a recent job
Day 2 – A short video walkthrough of a finished project
Day 3 – Quick tip related to your trade (e.g. “how to check for a leak”)
Day 4 – Customer review or testimonial
Day 5 – Meet the team – introduce yourself or a colleague
Day 6 – Common problem customers face – and how you fix it
Day 7 – Behind-the-scenes photo on-site
Day 8 – Share a recent enquiry and how you helped
Day 9 – Industry myth-busting (e.g. “Do I really need annual servicing?”)
Day 10 – “Did you know?” fact about your trade
Day 11 – Tools of the trade – highlight a piece of equipment you use
Day 12 – Time-lapse of a job in progress
Day 13 – Talk about your qualifications or years of experience
Day 14 – A mistake people often make before hiring someone like you
Day 15 – Throwback to a favourite past project
Day 16 – Seasonal advice (e.g. winter checks, summer upgrades)
Day 17 – Spotlight on a particular service you offer
Day 18 – Simple maintenance tip customers can do themselves
Day 19 – Post about your local area or a local supplier you support
Day 20 – Book now for next month – promote availability
Day 21 – Fun fact or story from the job site
Day 22 – Share something you’ve learned recently
Day 23 – “What not to do” – a DIY job gone wrong (with permission)
Day 24 – A list-style post (e.g. 3 reasons to upgrade your heating)
Day 25 – How to get in touch – clear contact details post
Day 26 – Introduce a new service or reminder of something people forget you do
Day 27 – Quick tip for getting ready for a job (e.g. clearing space, pets)
Day 28 – Share a Google review screenshot
Day 29 – Explain your process – what happens after someone contacts you
Day 30 – Thank your customers and ask for referrals or reviews
Tips to stay consistent without wasting hours
- Use free tools like Facebook’s built-in scheduler or platforms like Buffer or Later to plan a week or two in advance
- Keep a folder on your phone for work photos you can pull from
- Write down customer questions you get often and turn them into posts
- Don’t overthink it — most posts should take 1 minute to create
If you’re stuck or want something more tailored to your business, we can help plan your content or even manage it for you.
Where to get help if you need it
Consistency is key, but it’s not always easy when you’re flat out with jobs. If you’d rather someone else handled your social content, or just want a bit of guidance on how to do it right, we offer affordable social media services for trades.
