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Mastering Social Media for Trades

Mastering Social Media for Trades

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Mater your trade social media accounts with this interactive 1-day course. The Mastering Social Media for Trades aims to give you all the information and practical advice you need to effectively plan, execute and evaluate a winning social media strategy. You will leave this course with a deep understanding of social media channels and how to leverage these effectively to enhance your trade business. Throughout the course, you will build a comprehensive social media strategy you can take away and implement the next day.

Whatever trade you are in, whether you’re self-employed, run a limited company or are responsible for the marketing of the business you work for, we guarantee you will leave this course with the tools and knowledge you need to take your social media strategy to the next level

The course is designed to be practical and hands-on, with plenty of time for discussion, reflection & collaboration with your presenter and fellow delegates. It’s not just about sitting and watching a PowerPoint – it’s a chance to reflect on your own business and plan what will become your future social media strategy

This course is split over 6 modules,

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Module 1: The Current Social Media Landscape

We start off by taking an in-depth look at the current social media landscape in 2023. Looking at things like population usage & demographics by social media channel to give you the background information you need to make informed decisions on your own social media strategy. 

Module 2: The Big 4 - What's the Best Channel for My Business

We then take an in-depth look at the big 4 players in the social media world - Facebook, Instagram, Twitter & LinkedIn. We investigate their strengths and weaknesses for a trade business, and also how different trades will benefit from different channels.  

Module 3: The Up and Comers - What They Mean for Your Business

There are a lot of new and emerging social media platforms, some are here to stay. Get ahead of the game and see how you can leverage these platforms, including TikTok, SnapChat, Pinterest etc to find untapped potential. 

Module 4: Social Media Planning - How to Get it Right

One of the hardest things about social media is constantly thinking of new and engaging content. That's where proper planning comes in. With an effective social media plan, you can make sure you stay on track and have a constant stream of good content. As part of this session, we will give you the tools you need to create an personalised social media plan for your business. 

Module 5: Data & Evaluating - How Do You Know if You've Got a Winning Social Media Strategy?

The backbone to any social media strategy is evaluation. You need to know what works and what doesn't in order to improve. BUT it's not just about 'likes', you need to define your own success metrics that works for your business. In this session we look at how to find the appropriate analytics tools of each platform and how you can leverage this data to drive your social media strategy to the next level. 

Module 6: Tips, Tricks & Tools to Save You Time and Money

In this final session, we take you through some of the technology you can utalise to take your social media strategy to the next level, whilst saving you as much time as possible so you can focus on your business. 

Who is This Course For?

Our Mastering Social Media for Trades course is for anyone who wants to understand how to create a winning social media strategy for your trade business. Whether you are new to social media or you are looking to improve on what you already are doing - this course is for you. 

This course is specifically designed for trade businesses, using real-life examples. We draw down on past experiences of working with trade businesses to provide you with our expert knowledge and teaching. 

The principles we teach would benefit any trade or construction business, or any other service-based business that relies on generating new clients. 

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Is This Course Right For Me?

This course would benefit from some prior knowledge of digital marketing as it discusses more advanced concepts and techniques. Due to this course being only one day, we focus on social media only, with limited time to discuss other digital marketing concepts.

If you are new to digital marketing or think you would benefit from a better general understanding of digital marketing, we do offer a full 2-day Marketing Mastery for Trades course which may be useful to do first. 

We believe in keeping things as simple as possible, using real-life examples. We'll give you everything you need to be able to come away from this training to make a positive impact on your marketing efforts.

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Course FAQs

Please see below a list of some of our Mastering Social Media for Trades most frequently asked questions. Still can't find the answer you are looking for? Feel free to get in touch and we'll do our very best to answer your question within 24 hours. 

If you are looking to take your social media to the next level, this is the course for you. As this is an advanced course, it would be better to have some prior knowledge of wider digital marketing techniques. If you’re still unsure, why not get in touch and we’ll be happy to answer any questions you may have. 

There’s a huge distinction between using social media personally and utalising its immense power for your business. Just because you don’t use social media in your private life, doesn’t mean you can’t have a winning social media strategy for your business. 

Just yourself, a smile and bags of enthusiasm! We’ll provide you with everything else you need, including all the course content, lunch, snacks, water and hot drinks. 

This course is designed to cover all trades or construction business. The techniques and principles learned will be transferrable to any trade business. 

Although the examples from the course will be based around trades businesses, the principles and techniques can be transferred to any business.

Yes, absolutely! We honestly believe the best marketing ideas come from discussions and brainstorming with others. We actively encourage you to bring other people from your business with you. We offer a 30% discount on any extra tickets. 

Yes. We will send you detailed instructions of the course location, with location and parking. Most of our venues have pre-arranged discounts with nearby carparks.