Digital Marketing Mastery for Trades

This 2-day course aims to give you all the information, knowledge & tools to take your marketing to the next level. Utilising real-life experiences and examples, we will take a deep dive into various aspects of digital marketing with specific reference to trades and how trade businesses can get the most from their marketing without breaking the bank or spending precious hours away from the tools or running the business.

Whatever trade you are in, whether you’re self-employed, run a limited company or are responsible for the marketing of the business you work for, we guarantee you will leave this course with the tools and knowledge you need to take your marketing efforts to the next level.

The course is designed to be practical and hands-on, with plenty of time for discussion, reflection & collaboration with your presenter and fellow delegates. It’s not just about sitting and watching a PowerPoint – it’s a chance to reflect on your own business and plan what will become your future marketing strategy!

This course is split over 7 easy to follow modules,

Module 1: Mastering Social Media for a Trade Business

Gain a deep understanding about the different social media channels and what strategy is best for each platform for trade businesses. We will cover Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and other emerging platforms. You will learn the different requirements of each platform and how to implement a strategy that helps build and audience and ultimately generates new customers.

Bonus: We will give you a foolproof social media planning template to guide you to creating effective social media plans that help you easily manage your social media.

Module 2: Making Your Website the Centre of Your Digital Universe

Learn how important your website is in your digital marketing. We will show you best practice for trade websites and how to get the very best from your site. We will give you some technical know-how to understand the different elements of your website and show you some quick wins anyone can do to make instant improvements. Come away from the module with the confidence to know what you want and how to get it - whether that's through a web developer or doing the work yourself.

Module 3: Using Paid Advertising to Supercharge Your Leads

Understand the different forms of paid advertising and how you can use them to generate consistent leads for your trade business. We will look at Facebook ads, Instagram ads, LinkedIn ads, and Google Ads, discuss the differences of each platform, and how you can create an ad campaign for your business.

Bonus: Watch us create a Facebook ad campaign LIVE! Using real-time accounts and budget.

Module 4: Search Engine Optimisation (SEO) for Trade Businesses

We take a simplified look at what SEO is and why it is important for your business. If your trade business relies on local customers, they will be searching on Google. That's why SEO should be an important part of your marketing strategy. We will look at what SEO is and why it is important to your business. We will also look at what you can do immediately to improve your presence on Google, also a medium and long-term strategy to keep you moving forward.

Module 5: Simplifying Data & Analytics for Your Digital Marketing

Data forms the cornerstone of any marketing strategy and trade businesses are no exception. However, with so much data out there, understanding what you should be looking at is often confusing. Cut through all the noise, as we show you what you should be looking at for your business. We'll show you the platforms you can use to understand your data so you can make more data-driven decisions on your marketing.

Module 6: Marketing Planning Made Easy

All good marketing starts with a good plan. We'll show you how to simplify the planning process and produce a marketing plan that you can easily follow to give you results. At the end of the session, you'll be able to laser-focus your marketing efforts, allowing you to focus on the things that are going to work for your business.

Bonus: We'll give you our proven marketing plan template. During the session, you'll be able to complete your plan with our expert guidance ready to hit the floor running when you leave.

Module 7: Tips, Tricks & Tools to Save Time and Money on Your Marketing

What's the hardest thing about marketing for a tradesman or women? Time!

We know time is an issue for everyone, that's why during this session, we'll give you all the tips, tricks and tools you need to save you time (and hopefully some money!). Streamline your marketing and save time to let you focus on other aspects of your business.

Who is This Course For?

Our Digital Marketing Mastery for Trades course is designed for anyone who is responsible for marketing within their business or organisation. This could be as a sole trader, self-employed, director, manager or anyone else with responsibility for marketing.

This course is specifically designed for trade businesses, using real-life examples. We draw down on past experiences of working with trade businesses to provide you with our expert knowledge and teaching.

The principles we teach would benefit any trade or construction business, or any other service-based business that relies on generating new clients.

Is This Course Right For Me?

Whether you are totally new to digital marketing or you are looking to upskill and build upon what you are currently doing, this is the course for you.

This course has specifically been designed to give you a comprehensive 360° guide to digital marketing. The course is aimed to be easy to follow with time for questions and discussion.

We also offer a range of advanced courses that focus on a particular area.

We believe in keeping things as simple as possible, using real-life examples. We'll give you everything you need to be able to come away from this training to make a positive impact on your marketing efforts.

Social Media

Websites

SEO

Data & Analytics

Course FAQs

Please see below a list of some of Digital Marketing Mastery for Trades most frequently asked questions. Still can't find the answer you are looking for? Feel free to get in touch and we'll do our very best to answer your question within 24 hours.

How do I know if this course is right for me?

If you are responsible for the marketing of a trade business, or any other service business that relies on getting new customers, this is the course for you. If you’re still unsure, why not get in touch and we’ll be happy to answer any questions you may have.

What do I need to bring to the course?

Just yourself, a smile and bags of enthusiasm! We’ll provide you with everything else you need, including all the course content, lunch, snacks, water and hot drinks.

What trades does the course cover? What if my trade isn't mentioned?

This course is designed to cover all trades or construction business. The techniques and principles learned will be transferrable to any trade business.

What if I'm not a tradesperson or I don't own a trades business?

Although the examples from the course will be based around trades businesses, the principles and techniques can be transferred to any business.

Can I bring someone with me? Is there a discount for multiple people from the same business?

Yes, absolutely! We honestly believe the best marketing ideas come from discussions and brainstorming with others. We actively encourage you to bring other people from your business with you. We offer a 30% discount on any extra tickets.

I'm new to digital marketing - will I understand the content?

Yes, we aim to make all the content as accessible as possible, regardless of your skill level. There is also plenty of time to ask questions and enter discussions regarding each topic.