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Lead Generating Websites & SEO for Trades

Lead Generating Websites & SEO for Trades

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This 1-day course will show you how to make your website your best-performing new customer-generating tool. We will look in depth at what a trade business website should have (and not have). We will also take a look at some essential structural elements of your website and how to make sure it is as visible as possible to your customers and search engines. 

The second half of the course focuses on SEO (Search Engine Optimisation), we will take an in-depth look at how an effective SEO strategy can be a surefire way of generating a constant supply of new customers brought to you by the power of Google. We will look at both on-page and off-page strategies and the things you can do to make a huge difference in your website performance. 

The course is designed to be practical and hands-on, with plenty of time for discussion, reflection & collaboration with your presenter and fellow delegates. It’s not just about sitting and watching a PowerPoint – it’s a chance to reflect on your own business and plan what will become your future website and SEO strategy.

This course is split over 7 modules,

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Module 1: Setting the Scene of Websites & SEO in 2025 for Trade Businesses

We start by taking a look at the current landscape of website design & SEO in 2025. There will be an opportunity to look more in-depth at your own website and how this currently stacks up to benchmarks. 

Module 2: What Makes a Good (& Bad) Trade Website

We look at some real-life examples of what makes a good and bad trade website, and the basics of what you shul'd consider when creating (or updating) your own website. 

Module 3: How to Structure Your Website for Maximum Results

A good website isn't just about what it looks like. There's a lot going on under the hood that enables it to be found by Google and also allows a great user experience for your visitors. Learn how to structure a website properly. 

Module 4: What is SEO & Why Is It So Important for Trade Businesses

If your business relies on generating new customers, SEO is very important. We look at the importance of SEO for your business and how to get started with SEO. 

Module 5: Building a Short-Term, Medium-Term & Long-Term SEO Strategy that Actually Works

Although SEO is essential, it can be a minefield and often confusing. Learn some quick wins you can do straight away, and also look to the future with some medium & long-term strategies. 

Module 6: Understanding Website & SEO Data to Affect Positive Results

Data is the foundation of any high-performing website or SEO strategy. Learn how to simplify the data to focus on what you actually need to make positive changes. 

Module 7: Resources & Technology to Save You Time and Money on Your Website & SEO Performance

There are thousands of platforms out there all claiming to be the best - but which one is? We will give you an arsenal of tools to help you save time and effort on your website & SEO strategy. Most of which are free to use - you just need to know where to look!

Who is This Course For?

Our Lead Generating Website & SEO course is for anyone who is looking to generate more new customers through their website and on Google, especially those businesses that rely on generating new customers locally in a competitive market.  

This course is specifically designed for trade businesses, using real-life examples. We draw down on past experiences of working with trade businesses to provide you with our expert knowledge and teaching. 

The principles we teach would benefit any trade or construction business, or any other service-based business that relies on generating new clients. 

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Is This Course Right For Me?

This course would benefit from some prior knowledge of digital marketing as it discusses more advanced concepts and techniques. Due to this course being only one day, we focus on websites & SEO only, with limited time to discuss other digital marketing concepts.

If you are new to digital marketing or think you would benefit from a better general understanding of digital marketing, we do offer a full 2-day Marketing Mastery for Trades course which may be useful to do first. 

We believe in keeping things as simple as possible, using real-life examples. We'll give you everything you need to be able to come away from this training to make a positive impact on your marketing efforts.

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Social Media

Websites

SEO

Data & Analytics

Course FAQs

Please see below a list of some of our Lead Generating Websites & SEO for Trades course most frequently asked questions. Still can't find the answer you are looking for? Feel free to get in touch and we'll do our very best to answer your question within 24 hours. 

If you are planning on creating a new website or improving an existing one OR you are wanting to increase the number of leads your website generates, this is the course for you.

even if you plan on employing an agency or freelancer to do the work, you will still massively benefit from understanding what the course teaches as it will help you have a plan in place to work with who you employ for the work.

As this is an advanced course, it would be better to have some prior knowledge of wider digital marketing techniques. If you’re still unsure, why not get in touch and we’ll be happy to answer any questions you may have. 

Absolutely! Even if you’re using an agency or freelancer to do the work, you will still really benefit from attending the course as it will give you a good understanding of what you want from a website. This can make the whole process much easier and more efficient, without wasting money on something you don’t need. 

Just yourself, a smile and bags of enthusiasm! We’ll provide you with everything else you need, including all the course content, lunch, snacks, water and hot drinks. 

This course is designed to cover all trades or construction business. The techniques and principles learned will be transferrable to any trade business. 

Although the examples from the course will be based around trades businesses, the principles and techniques can be transferred to any business.

Yes, absolutely! We honestly believe the best marketing ideas come from discussions and brainstorming with others. We actively encourage you to bring other people from your business with you. We offer a 30% discount on any extra tickets. 

Yes. We will send you detailed instructions of the course location, with location and parking. Most of our venues have pre-arranged discounts with nearby carparks.