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Digital Advertising for Trades

Digital Advertising for Trades

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This 1-day course aims to give you all the information and practical advice you need to launch into the world of digital paid advertising for your trade business. We use a mixture of teaching, real-life examples and practical demonstrations to give you a winning formula across a range of advertising channels. These include, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads. We also look at some emerging ad platforms, including TikTok and WhatsApp.

Whatever trade you are in, whether you’re self-employed, run a limited company or are responsible for the marketing of the business you work for, we guarantee you will leave this course with the tools and knowledge you need to take your paid advertising to the next level

The course is designed to be practical and hands-on, with plenty of time for discussion, reflection & collaboration with your presenter and fellow delegates. It’s not just about sitting and watching a PowerPoint – it’s a chance to reflect on your own business and plan what will become your future advertising strategy

This course is split over 6 modules,

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Module 1: The Current Paid Advertising Landscape

We start off by taking an in-depth look at the current digital marketing landscape. We look at what channels are currently performing for trade businesses and which ones to keep an eye on for the future. 

Module 2: Taking a Proactive Approach to Paid Ads - Planning, Evaluating & Refining

Planning, evaluating and refining are the foundations to any digital ad campaign. Learn how to create an effective plan, how to use data & analytics to evaluate ad performance, and refine your ads using a data-driven approach. Take all the guess work out of digital advertising with this proven formula. 

Module 3: Google Adds Deep Dive

Over 92% of the internet uses Google search. If you haven't got a presence on Google you will be missing out on customers. In this module, we take a deep dive into Google Advertising. Learn how to set up a campaign, what keywords are and how you can get your business to the top of page 1 of Google. 

Module 4: Meta Ads Deep Dive - Facebook & Instagram

Facebook & Instagram ads have the potential to generate a consistent stream of new customers for any trade business. Learn how to utalise the endless supply of data available from Meta to turbocharge your advertising campaigns. We show you how to set up campaigns, target your ideal customers, understand the data, and improve your ad performance. 

Module 5: New & Emerging Ad Platforms - Could They be Untapped Potential

This module takes a look at other platforms that a trade business could utalise, including channels such as TikTok, YouTube & WhatsApp. Although some of these platforms are not necessarily new, they do offer a different perspective to trade business with the right knowledge. 

Module 6: Taking an Analytical Approach to Ads

Understanding data is an essential part of any digital advertising campaign. But the amount of data available can often be over overwhelming. Learn what to look for in your campaign analytics and how you can improve your ad performance by understanding the right metrics. 

Who is This Course For?

Our Digital Advertising for Trades course is for anyone who wants to understand how to maximise their return on investment from digital advertising. Whether you are new to digital advertising or you are looking to improve on what you already are doing - this course is for you. 

This course is specifically designed for trade businesses, using real-life examples. We draw down on past experiences of working with trade businesses to provide you with our expert knowledge and teaching. 

The principles we teach would benefit any trade or construction business, or any other service-based business that relies on generating new clients. 

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Is This Course Right For Me?

This course would benefit from some prior knowledge of digital marketing as it discusses more advanced concepts and techniques. Due to this course being only one day, we focus on digital advertising only, with limited time to discuss other digital marketing concepts.

If you are new to digital marketing or think you would benefit from a better general understanding of digital marketing, we do offer a full 2-day Marketing Mastery for Trades course which may be useful to do first. 

We believe in keeping things as simple as possible, using real-life examples. We'll give you everything you need to be able to come away from this training to make a positive impact on your marketing efforts.

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Course FAQs

Please see below a list of some of Digital Advertising for Trades most frequently asked questions. Still can't find the answer you are looking for? Feel free to get in touch and we'll do our very best to answer your question within 24 hours. 

If you are looking to get into digital advertising or you already are but want to improve, this is the course for you. As this is an advanced course, it would be better to have some prior knowledge of wider digital marketing techniques. If you’re still unsure, why not get in touch and we’ll be happy to answer any questions you may have. 

Absolutely! We are experts in utalising digital advertising with limited budgets. The techniques we teach allow you to start small and scale as you start to prove ROI. 

Just yourself, a smile and bags of enthusiasm! We’ll provide you with everything else you need, including all the course content, lunch, snacks, water and hot drinks. 

This course is designed to cover all trades or construction business. The techniques and principles learned will be transferrable to any trade business. 

Although the examples from the course will be based around trades businesses, the principles and techniques can be transferred to any business.

Yes, absolutely! We honestly believe the best marketing ideas come from discussions and brainstorming with others. We actively encourage you to bring other people from your business with you. We offer a 30% discount on any extra tickets. 

Yes. We will send you detailed instructions of the course location, with location and parking. Most of our venues have pre-arranged discounts with nearby carparks.